General Key Success Factors are set out in the following exhibit.

Area Key Success Factors
Technical a)         Research and development capability

b)         Technical know-how

c)         Innovation in production process

d)         Product innovation

e)         Know-how

f)           Ability to use the internet to distribute information, process order, distribute goods or provide services

g)         Protection of intellectual property

Production a)         Efficient production with low cost

b)         High utilization rate of fixed assets

c)         Factories operated in a low cost manner

d)         Sufficient skilled labors

e)         High productivity

f)           Low cost product design and engineering

g)         Capability to produce series of customized products

h)         Quality control know-how

Distribution a)         Powerful distribution network

b)         E-distribution through the internet

c)         Sufficient space on the retailer’s shelf

d)         Wholly owned distribution channels

e)         Low cost distribution

f)           Fast delivery

g)         Convenient location

Marketing a)         Prompt technical support

b)         Good after-sale service

c)         Accurately handle customer’s order

d)         Flexible product lines and sufficient choices

e)         Promotion techniques

f)           Attractive design and packaging

g)         Guarantee of repairing and insurance

h)         Accurate and attractive advertisements