What aspects do you have to investigate?

In addition to researching the industry as a whole, you should also research critical market segments. The following areas should be investigated:

a)       Actual and potential size of the industry.

b)       Industry growth prospects.

c)       Structure of the industry.

d)       Costs of operating in this field.

e)       Distribution channels.

f)        Trends and developments within the industry.

g)       Key industry assets and skills.